Igniting
the spark of sales
begins with awakening
the spark in people
I began my career at 23 in sales, marketing, and retail. For 15 years, I passionately pursued sales results… and also felt the frustration of sometimes working with uninspiring, emotionally disconnected leaders.
After a deep personal and professional transformation at 38, and recognizing the needs of 21st-century sales teams, I created the Retail Coaching method. It merges professional coaching tools, Emotional, Intelligence techniques and NLP with KPIs and excellence in commercial relationships.
:
A method designed to transform manager into real leader-coaches.
People, relationships,
and results that ignite the sales glow!
Since then, CapKelenn has grown into an international community of coaches with solid, real-world experience in sales and retail.
We help sales leaders connect with their teams, inspire through conversation, and achieve sustainable results.
This is how we launched Capkelenn, with Viviane Huido, in 2009.
We co-founded CapKelenn in September 2009, a brilliant, multicultural executive with a solid career in Retail and Marketing at international companies, now an executive PCC coach. Partners in life and business, with Viviane, we are guided by a common passion for excellence, human connection, and impactful leadership, in areas of life.
Together, we crafted and refined a methodology that transforms managers into true leader-coaches who lead through listening, challenge, and empathy. Our purpose is to create spaces where each conversation becomes an opportunity for human connection, inspiration, and transformation, even in the most challenging moments. People, relationships, and results that light up the brilliance of sales!
CapKelenn has since grown into an international community of coaches with solid sales and retail experience.
We support sales leaders to connect with their teams, inspire through conversation, and achieve sustainable results
When words connect authentically, empathy grows, eyes light up, and teams get re-energized, unlocking their true potential.
Today, CapKelenn is a global reference
in sales and retail coaching training,
combining human impact with tangible results.
More than 130 companies
have certified their teams with our
ICF CCE-recognized method.
26 professional coaches
deliver it in 14 languages across five continents.
Prestigious global brands , and also family businesses
trust us: Louis Vuitton, Gucci, Sephora,
McDonald’s, L’Oréal, Hermès, and Porcelanosa
I proudly and passionately
share my mission as:
Entrepreneur and trainer
Leading the global community of retail coaches, united by shared human values and deep understanding of leadership, psychology, and sales intelligence.
MCC Coach by ICF
Supporting leaders and professionals in over 3,000 individual sales coaching sessions, helping them enhance their authenticity and unlock their potential.
International speaker in three languages.
Delivered over 300 motivational conferences, including a TEDx on “the power of my baker’s smile,” sharing transformative leadership ideas in English, French, and Spanish.
Author of two published books
Sharing how to integrate the best of coaching and NLP into retail, aiming to turn selling into a meaningful human relationship that dignifies the sales profession of the 21st century.
Find out how to apply it to your business. Contact me.
Creating the Retail Coaching method, and Sales Coaching method when applied for B2B, was a passionate challenge to bring soul and purpose into sales and retail. This methodology integrates coaching to foster holistic personal and professional growth of sales teams, combining emotional intelligence, NLP, neurocommunication, leadership psychology, sales psychology, and KPIs.
A living method, blending hard and soft skills, delivered by an international network of coaches who share a mission: transforming sales management into a more human, empathetic, and ethical experience. An approach that inspires belonging, awakens leadership, and creates a contagious effect that boosts sales and connects with real talent.
My goals were to:
Motivate, empower, and support managers and sales teams
Improve the quality and commitment of performance and sales effectiveness
Humanize and refine the customer experience
Increase productivity, KPIs, and sustainable profitability
Retail coaching impacts your business, your people, clients, and profitability.
Employee Experience
Customer Experience
Shareholder Experience
Today, we are global leaders in Sales Coaching and ranked Top 10 worldwide.
My purpose is clear:
Humanize and elevate sales to help build a better world.
Inspiring talent
When people feel valued and empowered, they give their best.
Delighting customers
A human, authentic, and motivating experience leads to lasting loyalty.
Igniting results
A meaningful purpose and effective performance fuel growth and profitability.
The more human the retail, the more profitable it becomes.
CLIENT TESTIMONIALS
Real stories that left a transformational mark on companies, people, teams, sales, and results. Here’s what those who’ve lived it say:
