{"id":554,"date":"2025-06-17T08:00:26","date_gmt":"2025-06-17T08:00:26","guid":{"rendered":"https:\/\/icidigital.eu\/benoit-mahe\/quien-soy\/"},"modified":"2025-10-20T07:56:25","modified_gmt":"2025-10-20T07:56:25","slug":"qui-suis-je","status":"publish","type":"page","link":"https:\/\/benoitmahe.com\/fr\/qui-suis-je\/","title":{"rendered":"Qui suis je"},"content":{"rendered":"

[vc_row row_width=\u00a0\u00bbfullwidth_contained\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1751379855492{background-image: url(https:\/\/benoitmahe.com\/wp-content\/uploads\/2025\/07\/Clip-path-frame.jpg?id=319) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb el_class=\u00a0\u00bbhero-home\u00a0\u00bb][vc_column][vc_row_inner][vc_column_inner][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n

Allumer
\nl\u2019\u00e9tincelle de la vente
\ncommence par \u00e9veiller
\nl\u2019\u00e9tincelle chez les personnes.<\/h1>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_width=\u00a0\u00bbfullwidth\u00a0\u00bb el_class=\u00a0\u00bbhero-separator\u00a0\u00bb][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n

Contactez-moi<\/a><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=\u00a0\u00bbcontainer method\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2″][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]J\u2019ai d\u00e9marr\u00e9 ma carri\u00e8re \u00e0 23 ans dans les ventes, le marketing et le retail. Pendant 15 ans, j\u2019ai v\u00e9cu avec passion la qu\u00eate d\u2019objectifs commerciaux\u2026 et aussi la frustration d\u2019avoir des patrons parfois peu inspirants et \u00e9motionnellement d\u00e9connect\u00e9s.<\/p>\n

Apr\u00e8s une transformation personnelle et professionnelle profonde \u00e0 38 ans, et face aux besoins des \u00e9quipes commerciales du XXI\u00e8me si\u00e8cle, j\u2019ai cr\u00e9\u00e9 la m\u00e9thode Retail Coaching<\/strong>. Elle combine les outils du coaching professionnel et de la PNL avec les KPI et l\u2019excellence relationnelle.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/2″][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]\u00a0:<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=\u00a0\u00bbmethod-text\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/3″][vc_single_image image=\u00a0\u00bb322″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbright\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bblogo-pages\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n

Une m\u00e9thode con\u00e7ue pour transformer les gestionnaires en v\u00e9ritables coachs-managers.<\/h2>\n

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Parcours de vie et professionnel<\/h2>\n

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Premiers coachs CapKelenn \u00e0 Duba\u00ef et aux \u00c9tats-Unis<\/span><\/div>\n
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Jan 2024<\/span><\/div>\n <\/div>\n \n <\/div>\n
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Jan 2022<\/span><\/div>\n <\/div>\n \n
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Premiers coachs CapKelenn en Asie (Japon, Cor\u00e9e, Chine)<\/span><\/div>\n
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50 Ans<\/span><\/div>\n
En plein COVID, je c\u00e9l\u00e8bre mes 50 ans\u2026 par Zoom.\n72 connexions, 200 participants, tous \u00e9mus.\nUn tournant.<\/div>\n <\/span>\n <\/div>\n \n
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Nov 2020<\/span><\/div>\n <\/div>\n \n <\/div>\n
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Jan 2017<\/span><\/div>\n <\/div>\n \n
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47 Ans<\/span><\/div>\n
Le r\u00e9seau CapKelenn atteint 15 coachs professionnels<\/div>\n <\/div>\n \n <\/div>\n
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46 Ans<\/span><\/div>\n
1\u00e8re conf\u00e9rence en anglais : Hackett \u00e0 Londres<\/div>\n <\/span>\n <\/div>\n \n
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Juin 2016<\/span><\/div>\n <\/div>\n \n <\/div>\n
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Oct 2015<\/span><\/div>\n <\/div>\n \n
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45 Ans<\/span><\/div>\n
TEDx : Le sourire de la boulang\u00e8re.<\/div>\n <\/div>\n \n <\/div>\n
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41 Ans<\/span><\/div>\n
1\u00e8re conf\u00e9rence en France : \nAssociation des commer\u00e7ants de Vannes<\/div>\n <\/span>\n <\/div>\n \n
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Oct 2012<\/span><\/div>\n <\/div>\n \n
\n [ Ver m\u00e1s ]<\/a>\n <\/div>\n <\/div>\n
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Ao\u00fbt 2012<\/span><\/div>\n <\/div>\n \n
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41 Ans<\/span><\/div>\n
1\u00e8re conf\u00e9rence au Mexique : Convention Liverpool<\/div>\n <\/div>\n \n <\/div>\n
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40 Ans<\/span><\/div>\n
Je publie mon livre Retail Coaching \u00e0 la prestigieuse \nIE Business School, avec 6 illustres parrains<\/div>\n <\/span>\n <\/div>\n \n
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Mars 2011<\/span><\/div>\n <\/div>\n \n <\/div>\n
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Avril 2010<\/span><\/div>\n <\/div>\n \n
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40 Ans<\/span><\/div>\n
1\u00e8re conf\u00e9rence en Espagne : Madrid Retail Congress<\/div>\n <\/div>\n \n <\/div>\n
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39 Ans<\/span><\/div>\n
Nous lan\u00e7ons l\u2019entreprise CapKelenn, avec Viviane Huido, \npartenaire \u00e0 la ville et dans le business donc<\/div>\n <\/span>\n <\/div>\n \n
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Sept 2009<\/span><\/div>\n <\/div>\n \n <\/div>\n
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Dec 2008<\/span><\/div>\n <\/div>\n \n
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38 Ans<\/span><\/div>\n
Apr\u00e8s 15 ans en multinationales, avec la crise de 2008 en Espagne, je me retrouve \nau ch\u00f4mage... et m\u2019offre une ann\u00e9e de transformation professionnelle et \npersonnelle : je deviens coach professionnel certifi\u00e9 et ma\u00eetre praticien en PNL<\/div>\n <\/div>\n \n <\/div>\n
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24 Ans<\/span><\/div>\n
Directeur r\u00e9gional de 13 magasins, 80 collaborateurs \u2013 Kodak au Chili.\nPassion pour le commerce et pour les gens\n<\/div>\n <\/span>\n <\/div>\n \n
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Jan 1995<\/span><\/div>\n <\/div>\n \n <\/div>\n
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Et\u00e9 1986<\/span><\/div>\n <\/div>\n \n
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16 Ans<\/span><\/div>\n
Vendeur de fleurs sur le march\u00e9 de Vannes, comme job d\u2019\u00e9t\u00e9.\n"J\u2019aime \u00e7a\u202f!"<\/div>\n <\/div>\n \n <\/div>\n
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Naissance<\/span><\/div>\n
\u00c0 Vannes, en France, de parents merveilleux<\/div>\n <\/span>\n <\/div>\n \n
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Nov 1970<\/span><\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row row_width=\u00a0\u00bbfullwidth\u00a0\u00bb el_class=\u00a0\u00bbvbardown\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1751388491318{background-image: url(https:\/\/benoitmahe.com\/wp-content\/uploads\/2025\/07\/vbardown.jpg?id=329) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb][vc_column][\/vc_column][\/vc_row][\/vc_section][vc_row el_class=\u00a0\u00bbcapkelenn\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2″][vc_single_image image=\u00a0\u00bb332″ img_size=\u00a0\u00bbfull\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbrelaciones\u00a0\u00bb]<\/p>\n

Des personnes, des relations et
\ndes r\u00e9sultats qui font briller les ventes !<\/h3>\n

CapKelenn est devenu une communaut\u00e9 internationale
\nde coachs poss\u00e9dant une solide exp\u00e9rience du terrain en vente et retail.[\/vc_column_text][vc_btn title=\u00a0\u00bbEn savoir plus\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb link=\u00a0\u00bburl:%23″ el_class=\u00a0\u00bbrelaciones-second readmore-trigger\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbrelaciones-second readmore-element\u00a0\u00bb]<\/p>\n

Nous accompagnons les leaders commerciaux \u00e0 cr\u00e9er des connexions fortes avec leurs \u00e9quipes,
\n\u00e0 inspirer par la qualit\u00e9 de leurs conversations et \u00e0 obtenir des r\u00e9sultats durables.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/2″][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n

Ainsi est n\u00e9 CapKelenn en 2009,
\ncofond\u00e9 avec Viviane Huido<\/h2>\n

Ma partenaire de vie et de mission, une dirigeante brillante,
\nmulticulturelle, avec une carri\u00e8re solide dans le Retail et le Marketing
\nau sein d’entreprises internationales, aujourd’hui coach ex\u00e9cutive PCC.<\/p>\n

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Viviane et moi partageons une m\u00eame passion et les m\u00eames convictions,
\npersonnelles et professionnelles, pour l’excellence et l’accomplissement de soi.
\nEnsemble, nous avons cr\u00e9\u00e9 et affin\u00e9 une m\u00e9thode qui transforme les managers en
\nv\u00e9ritables leaders-coachs, capables de piloter par l’\u00e9coute, le challenge et
\nl\u2019empathie.<\/p>\n

Notre but est de cr\u00e9er des espaces o\u00f9 chaque conversation devient une opportunit\u00e9 de connexion humaine, d’inspiration et de transformation, m\u00eame dans les moments les plus difficiles.<\/strong><\/p>\n

Quand les mots se connectent avec authenticit\u00e9, l\u2019empathie grandit, les regards s\u2019illuminent, et les \u00e9quipes se r\u00e9activent en r\u00e9v\u00e9lant leur talent.<\/h3>\n

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Aujourd\u2019hui, CapKelenn est une r\u00e9f\u00e9rence mondiale pour la formation en coaching commercial et retail, alliant impact humain et r\u00e9sultats concrets.<\/h2>\n

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Plus de 130 entreprises<\/h3>\n

ont certifi\u00e9 leurs \u00e9quipes avec notre m\u00e9thode,
\nreconnue par l\u2019ICF comme CCE.<\/p>\n

26 coachs professionnels<\/h3>\n

la dispensent en 14 langues<\/strong> sur les cinq continents.<\/p>\n

De grandes marques internationales<\/h3>\n

nous font confiance : Louis Vuitton, Gucci, Sephora,
\nMcDonald’s, L’Or\u00e9al, Herm\u00e8s, Porcelanosa, entre autres.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″][vc_single_image image=\u00a0\u00bb344″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbright\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbpadright\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section el_class=\u00a0\u00bborgullo\u00a0\u00bb][vc_row css=\u00a0\u00bb.vc_custom_1751380282031{background-image: url(https:\/\/benoitmahe.com\/wp-content\/uploads\/2025\/07\/orgullo.jpg?id=348) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 20px !important;}\u00a0\u00bb el_class=\u00a0\u00bbcontainer\u00a0\u00bb][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n

Je suis fier et engag\u00e9 \u00e0 partager
\nma mission en tant que :<\/h2>\n

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Entrepreneur et formateur.<\/h3>\n

Je dirige CapKelenn avec une communaut\u00e9 internationale de coachs du retail et de la vente, unis par des valeurs humaines et une profonde compr\u00e9hension du leadership, de la psychologie et de l\u2019intelligence commerciale.<\/p>\n

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Coach MCC par l\u2019ICF.<\/h3>\n

J\u2019ai d\u00e9livr\u00e9 plus de 3 000 s\u00e9ances individuelles de coaching de dirigeants, aidant les leaders \u00e0 renforcer leur authenticit\u00e9 et \u00e0 r\u00e9v\u00e9ler leur potentiel.<\/p>\n

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Conf\u00e9rencier international en trois langues.<\/h3>\n

J\u2019ai anim\u00e9 plus de 300 conf\u00e9rences motivationnelles, en anglais, fran\u00e7ais et espagnol, partageant des id\u00e9es qui transforment le retail dont un TEDx sur \u00ab le pouvoir du sourire de ma boulang\u00e8re \u00bb.<\/p>\n

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Auteur de deux livres publi\u00e9s.<\/h3>\n

J\u2019y partage comment int\u00e9grer le meilleur du coaching et de la PNL dans l\u2019univers du retail, avec pour objectif de transformer la vente en une relation humaine, stimulante et orient\u00e9e vers la pleine satisfaction du client, en redonnant ses lettres de noblesse \u00e0 la fonction commerciale du XXI 3\u00e8me si\u00e8cle.<\/p>\n

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Ma m\u00e9thode Retail Coaching<\/h2>\n

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D\u00e9couvrez comment l\u2019appliquer dans votre entreprise. Contactez-moi<\/a><\/p>\n

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Cr\u00e9er la m\u00e9thode Retail Coaching a \u00e9t\u00e9 un d\u00e9fi passionnant, avec l\u2019ambition d\u2019apporter de l\u2019\u00e2me et du sens au secteur de la vente et du retail.
\nDans cette m\u00e9thodologie, j\u2019ai int\u00e9gr\u00e9 le coaching pour favoriser le d\u00e9veloppement int\u00e9gral \u2014 humain et professionnel \u2014 des \u00e9quipes commerciales, en combinant intelligence \u00e9motionnelle, PNL, neurocommunication, psychologie du leadership et des ventes, ainsi que les indicateurs de performance (KPI).<\/p>\n

Il s\u2019agit d\u2019une m\u00e9thode vivante, fond\u00e9e sur les hard skills et soft skills, anim\u00e9e par un r\u00e9seau international de coachs qui partagent une mission: Transformer la gestion commerciale en une exp\u00e9rience plus humaine, empathique et \u00e9thique. Une approche qui inspire le sentiment d\u2019appartenance, \u00e9veille le leadership et cr\u00e9e un effet contagieux qui stimule les ventes et r\u00e9v\u00e8le les vrais talents.<\/p>\n

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Mon objectif \u00e9tait clair:<\/h3>\n

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\n Motiver, responsabiliser et accompagner les managers et leurs \u00e9quipes commerciales <\/p>\n <\/div>\n <\/div>\n

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\n Am\u00e9liorer la qualit\u00e9, l\u2019engagement et l\u2019efficacit\u00e9 commerciale <\/p>\n <\/div>\n <\/div>\n

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\n Humaniser et raffiner l\u2019exp\u00e9rience client <\/p>\n <\/div>\n <\/div>\n

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\n Augmenter la productivit\u00e9, les KPI et la rentabilit\u00e9 de mani\u00e8re durable <\/p>\n <\/div>\n <\/div>\n <\/div>\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_row row_width=\u00a0\u00bbfullwidth_contained\u00a0\u00bb el_class=\u00a0\u00bbretail\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1751380545087{background-image: url(https:\/\/benoitmahe.com\/wp-content\/uploads\/2025\/07\/retail.jpg?id=369) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb][vc_column][vc_row_inner][vc_column_inner][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n

Le Retail Coaching impacte votre activit\u00e9, les personnes, les clients et la rentabilit\u00e9.<\/h2>\n

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\n \"Exp\u00e9rience\n <\/div>\n
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Exp\u00e9rience Collaborateur<\/h3>\n <\/div>\n
\n 15%<\/span>\n <\/div>\n
\n de la population active travaille dans le retail.\nNous transformons les managers en Retail Coaches.<\/span>\n <\/div>\n
\n Des collaborateurs plus motiv\u00e9s et plus engag\u00e9s<\/span>\n <\/div>\n <\/div>\n
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\n \"Exp\u00e9rience\n <\/div>\n
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Exp\u00e9rience Client<\/h3>\n <\/div>\n
\n 80%<\/span>\n <\/div>\n
\n des clients visitent encore les magasins physiques. Nous am\u00e9liorons votre exp\u00e9rience client dans son parcours omnicanal.<\/span>\n <\/div>\n
\n Des clients plus satisfaits et plus fid\u00e8les<\/span>\n <\/div>\n <\/div>\n
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\n \"Exp\u00e9rience\n <\/div>\n
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Exp\u00e9rience Actionnaire<\/h3>\n <\/div>\n
\n 100%<\/span>\n <\/div>\n
\n recherchent un EBITDA plus \u00e9lev\u00e9 et durable. Nous optimisons vos KPI et votre rentabilit\u00e9 avec des r\u00e9sultats rapides et visibles.<\/span>\n <\/div>\n
\n Des r\u00e9sultats extraordinaires<\/span>\n <\/div>\n <\/div>\n <\/div>\n