Benoit Mahé works with both prestigious global brands and independent retailers, in the retail and hospitality sectors.
He promotes an exquisite customer experience through a human-centered, caring, and committed employee experience, supported by KPIs with proven commercial impact.
Participants learn and apply what he shares!
Discover real testimonials
from companies that have implemented the Sales & Retail Coaching method.
Emmanuel Le Roch
General Delegate, PROCOS
“A heartfelt thank you to Benoit and his team for this inspiring webinar on Retail Coaching! Thank you, Benoit, and to your teams, for your contribution to retail and the people behind it.”
Team Manager
“Millions of thanks for inviting me to the Retail Coaching Certification. It has been an incredible opportunity and investment. All the directors should be here so that we can become the best version of ourselves.”
Gracia Martin
Zara Flagship Store Director
“The managers had worked with Benoit, but we wanted to share the message with all the staff. They loved it!”
José Manuel Béblas
L'Oréal Active Cosmetics
“Benoit captivates throughout his talk; and the most incredible part is that the participants actually do and apply what he says!”
Regional Director
Sabadell Bank
“We wanted to give our respective trade professionals a top-level conference to boost the commercial effectiveness of their businesses—hospitality, shops, and more. The amphitheater was full, and we will repeat it next year because the attendees were deeply impressed and moved.”
Dan Slater
Commercial Director at Hackett, London
“Our store managers loved this conference; it was very inspiring and practical.”
Enrique Mendoza
Human Resources Director
“Benoit motivates because he speaks the exact language of the stores. He blends his French culture with his Latin warmth. A real show!”